self-portrait

Established in London in 2013 by Malaysian-born, Central Saint Martins-trained Han Chong, Self-Portrait was founded with a vision to make beautiful design accessible. The brand quickly carved out a niche in the contemporary market by bridging the gap between the high street and luxury, offering intricately designed pieces at an approachable price point. Best known for its signature guipure lace dresses, the brand's aesthetic is rooted in a modern, feminine elegance that is both functional and celebratory. The designs often feature detailed lacework, delicate fabrics, and structured silhouettes, creating a look that is instantly recognizable and has become a go-to for weddings and special events. Self-Portrait achieved rapid success after its launch, gaining traction through celebrity endorsements from figures like the Princess of Wales, Michelle Obama, and Beyoncé. While the Azaelea dress became an early icon for the brand, Self-Portrait has since expanded its collections to include knitwear, tailored outerwear, swimwear, and accessories, including the popular Bow Bag. The brand continues to evolve its design language while staying true to its core mission of empowering women through polished, thoughtfully crafted clothing.