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selfmade

Pioneering psychodermatology brand known for merging clean, small-batch skincare with mental health awareness and emotional well-being.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2020 in Los Angeles by Stephanie Lee—whose own mental health crisis while working in the beauty industry inspired a new approach to personal care—Selfmade is a pioneering psychodermatology brand. The label bridges the gap between emotional well-being and physical skin health, operating on the philosophy that our skin reflects our internal emotional state. Developed in collaboration with BIPOC mental health professionals and a Gen Z advisory board, Selfmade transforms daily skincare routines into rituals for self-reflection and emotional regulation.

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