Greek children's swimwear brand known for its handmade, playful designs inspired by Mediterranean holidays.
ORIGIN
Greece
PRICE TIER
premium
Founded in 1997 by Eleni Balerba, Selini Action is a Greek children's wear brand specializing in handmade swimwear and beach accessories. The designs are inspired by Balerba's childhood memories of embellishing her own swimsuits with shells and stones on Greek beaches. The collection, which includes styles for both boys and girls, features swimsuits, bikinis, and cotton dresses detailed with unique, handcrafted touches like pom-poms and floral appliqués. The brand's identity is rooted in a playful, Mediterranean holiday aesthetic and is sold through its own website and select international children's luxury retailers.