New York-based luxury womenswear known for elegant, handcrafted designs blending Egyptian, Emirati, and French influences with a philanthropic mission.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2015 by Abeer Al Otaiba, a civil engineer turned fashion designer, SemSem is a New York-based luxury brand inspired by the bond between mothers and daughters. The brand's name is the nickname of Al Otaiba's daughter, Samia. SemSem is defined by its fusion of Egyptian, Emirati, and French aesthetics, resulting in elegant and modern ready-to-wear and eveningwear. The collections feature precise, architectural lines, bold designs, and fine fabrics like Italian silks and French lace. Many pieces are hand-made and incorporate recurring Egyptian motifs, such as the triangle and the lotus flower.