Sephora’s in-house beauty brand, known for its accessible, trend-driven makeup, skincare, and tools.
ORIGIN
France
PRICE TIER
affordable
As the private label of the global beauty retailer, Sephora Collection has offered a wide array of affordable and trend-forward beauty products since its launch in 1995. Operating under the LVMH umbrella, the brand translates runway and social media trends into accessible makeup, skincare, and accessories. Its product lineup is known for its expansive shade ranges and includes everything from foundations and vibrant lip stains to professional-grade brushes and targeted skincare solutions. The brand is positioned as an entry point to prestige beauty, encouraging experimentation with its constant flow of new items and value-oriented gift sets.