sequel by ishikawa

Founded around 2016, SEQUEL is a Japanese streetwear brand born from the collaboration between the legendary Hiroshi Fujiwara of Fragment Design and Yasunari Miyazaki of GOD SELECTION XXX. The brand operates with an intentional air of mystery, revealing little about its operations and relying on the cultural capital of its founders. Its ethos is captured in the mantra “Every beginning is just a SEQUEL,” reflecting an approach that builds upon established style codes to create refined wardrobe essentials.\n\nSEQUEL merges the avant-garde sensibility of Harajuku streetwear with the refined craftsmanship of traditional menswear, often compared to the quality of John Smedley knitwear. The collections feature simple, sophisticated, and exceptionally high-quality pieces, including premium T-shirts, tailored chino pants, and outerwear that command a luxury price point. Collaborations are integral to its identity, particularly with Fujiwara’s own Fragment Design, which reinforces its status within the inner circle of global streetwear. The brand is distributed exclusively through a handful of select retailers, primarily the GOD SELECTION XXX stores in Japan, making its products highly sought-after and difficult to obtain.