Italian footwear house known for its luxury sneakers that blend heritage craftsmanship with a sporty, vintage-inspired design.
ORIGIN
Italy
PRICE TIER
luxury
Established in Tuscany in 1885 by Giuseppe Serafini, the brand began as a cobbler's shop before expanding into industrial shoe manufacturing in 1932. For generations, the family produced elegant footwear, developing an international reputation for quality. The brand underwent a significant transformation in the 1980s when Fabrizio Serafini, a fourth-generation family member with a passion for sports, pivoted the company's focus. Inspired by vintage 70s trainers, he began creating luxury sneakers that combined the family's artisanal heritage with a contemporary, sporty style.