New York-based label known for its gender-optional designs and minimalist, luxurious wardrobe essentials. [1, 2, 3]
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2020 by Ohad Seroya, the founder of partywear label Retrofête, SEROYA emerged during the pandemic as a vessel for refined, everyday style. Based in New York City, the brand was created to be the casual, daytime counterpart to Retrofête’s evening glamour, focusing on minimalist collections with maximum impact. Its core pieces include breathable knits, vintage-inspired denim, and ultra-luxe silks, designed to be versatile and interchangeable. The brand’s design approach consistently blurs the lines between masculine and feminine, offering classic silhouettes with an unconventional, effortlessly cool finish.