New York-based contemporary label known for its gender-fluid, minimalist wardrobe essentials and philanthropic mission.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2020 by Ohad Seroya and Aviad Klin in New York, SER.O.YA emerged during the pandemic as a gender-fluid contemporary label focused on elevated wardrobe essentials. The LGBTQ+-owned brand is rooted in a philanthropic mission, partnering with different charitable organizations—such as Trans Can Work—for each collection drop to catalyze social movement and spread positive energy.