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ser.o.ya

New York-based contemporary label known for its gender-fluid, minimalist wardrobe essentials and philanthropic mission.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2020 by Ohad Seroya and Aviad Klin in New York, SER.O.YA emerged during the pandemic as a gender-fluid contemporary label focused on elevated wardrobe essentials. The LGBTQ+-owned brand is rooted in a philanthropic mission, partnering with different charitable organizations—such as Trans Can Work—for each collection drop to catalyze social movement and spread positive energy.

Featured Items

Farran Blouse

Farran Blouse

$258.00

Valkiria Corduroy Skort

Valkiria Corduroy Skort

$348.00

Riondra Mesh Midi Dress

Riondra Mesh Midi Dress

$92.00$348.00

Chantae Mesh Dress

Chantae Mesh Dress

$112.00$278.00

Ser.O.Ya Nara Mini Dress

Ser.O.Ya Nara Mini Dress

$89.99$228.00

Selma Mini Crepe Dress

Selma Mini Crepe Dress

$173.99$348.00

Olivia Mid-Rise Jean

Olivia Mid-Rise Jean

$110.00$275.00

Susanna Single-Breasted Blazer

Susanna Single-Breasted Blazer

$263.99$528.00