Belgian contemporary label rooted in '90s football casual culture, known for its sun-faded streetwear.
ORIGIN
Belgium
PRICE TIER
contemporary
Founded in 2022 in Antwerp by Giancarlo Angeletti, former founder of the influential boutique VIER, Service Area is a contemporary label deeply rooted in late '90s and early 2000s football casual culture. Angeletti, who previously merged high fashion with skate and street culture at VIER, channels the raw energy of the Antwerp Casual Crew into the brand's aesthetic. The label captures a time when the lines between football hooliganism, the Belgian club scene, and British casual movements blurred into a distinct, rebellious uniform.