serviette

Founded in 2024 in New York City by former fashion editor Trey Taylor, Serviette is a niche fragrance brand that explores the intersection of scent, cultural capital, and personal taste. The brand’s name—a nod to the mid-20th-century British linguistic divide between the upwardly mobile "serviette" and the upper-class "napkin"—reflects its mission to question traditional markers of sophistication and authenticity.

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