New York-based niche fragrance brand exploring cultural codes and personal taste through narrative-driven, subversive scents.
ORIGIN
United States
PRICE TIER
premium
Founded in 2024 in New York City by former fashion editor Trey Taylor, Serviette is a niche fragrance brand that explores the intersection of scent, cultural capital, and personal taste. The brand’s name—a nod to the mid-20th-century British linguistic divide between the upwardly mobile "serviette" and the upper-class "napkin"—reflects its mission to question traditional markers of sophistication and authenticity.