set

Founded in 2009 by former corporate lawyer Maya Junger in Munich, Germany, SET is a contemporary womenswear label rooted in effortless, urban-inspired dressing. Junger established the brand after struggling to find versatile, high-quality pieces that suited her fast-paced lifestyle, drawing on her family’s 1950s clothing business heritage to build the foundation of SET. The brand is defined by its modern, cosmopolitan aesthetic, offering a mix of relaxed silhouettes, fluid fabrics, and sharp tailoring designed for dynamic, everyday wear.

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