Milan-based label known for its versatile, unisex tailoring that merges Japanese minimalism with Western craftsmanship.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Milan in 2020 by Japanese designer Satoshi Kuwata, Setchu embodies a philosophy of cultural compromise, reflected in its name derived from the Japanese term “Wayo Setchu.” With a background that includes Central Saint Martins and Savile Row, Kuwata fuses the precise, thoughtful craft of his heritage with the traditions of Western tailoring. The brand is defined by its intelligent, functional, and unisex garments, where pieces are often modular and designed to be worn in multiple ways. Signature items include origami-inspired jackets and shirts that can be folded and adapted, reflecting a focus on timelessness and practicality over fleeting trends.