sethi couture
San Francisco-based fine jewelry house known for its signature diamond stacking rings and vintage-inspired designs.
ORIGIN
USA
PRICE TIER
luxury
SPECIALIZATION
WOMEN
Founded in 2009 by sisters Pratima and Prerna Sethi, Sethi Couture is a San Francisco-based fine jewelry brand built on the philosophy of “Elevate the Everyday.” Drawing from their family background as purveyors of rare diamonds and their Indian heritage, the sisters create pieces that blend contemporary design with old-world charm. Pratima’s business background and Prerna’s training in architecture inform the brand’s balance of intricate detail and modern wearability.
Featured Items
Mini Bezel Diamond Band Ring
$1,800.00
Diamond Necklace
$2,300.00
Regency 18k Gold Band
$1,300.00
Agnes Small Band Ring
$590.00
Crescent Diamond Pendant
$1,600.00
Arya Diamond Pendant
$4,000.00
Mini Bezel Diamond Band Ring
$1,800.00
Diamond Necklace
$2,300.00
Regency 18k Gold Band
$1,300.00
Agnes Small Band Ring
$590.00
Crescent Diamond Pendant
$1,600.00
Arya Diamond Pendant
$4,000.00
Learn More
Sisterly Success: Sethi Couture
This article details the founder story of sisters Pratima and Prerna Sethi, exploring their family background in the diamond industry, the launch of the brand in 2009, and their design philosophy centered on vintage-inspired, everyday fine jewelry.
Learn with Sethi: A Conversation Between our Founders, Pratima & Prerna Sethi
A direct Q&A with founders Pratima and Prerna Sethi, where they discuss their brand's origin, design ethos, signature stacking rings, and how they pivoted and grew their business post-pandemic.
A day in the life of SETHI COUTURE
This feature follows the Sethi sisters through a typical workday, offering insights into their creative process, design inspirations from their Indian heritage and California lifestyle, and how they manage their brand and gallery.
About Us | Sethi Couture
The official brand story from the company's website, outlining the founders' background, their philosophy of 'Elevate the Everyday,' and the journey from their individual careers to launching Sethi Couture in 2009.