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sethi couture

San Francisco-based fine jewelry house known for its signature diamond stacking rings and vintage-inspired designs.

ORIGIN

USA

PRICE TIER

luxury

Founded in 2009 by sisters Pratima and Prerna Sethi, Sethi Couture is a San Francisco-based fine jewelry brand built on the philosophy of “Elevate the Everyday.” Drawing from their family background as purveyors of rare diamonds and their Indian heritage, the sisters create pieces that blend contemporary design with old-world charm. Pratima’s business background and Prerna’s training in architecture inform the brand’s balance of intricate detail and modern wearability.

Featured Items

White Diamond Simple Elegance Large Hoops

White Diamond Simple Elegance Large Hoops

$6,500.00

Catherine Band, Princess and Round Cut

Catherine Band, Princess and Round Cut

$3,800.00

Yin Yang Band

Yin Yang Band

$2,400.00

Pave Yellow Diamond Tire Band

Pave Yellow Diamond Tire Band

$3,200.00

Black & White Diamond Prong Band

Black & White Diamond Prong Band

$2,400.00

P.S. Large Round Diamond Charm

P.S. Large Round Diamond Charm

$2,640.00

Medium Rope Hoops

Medium Rope Hoops

$1,600.00

Crescent Pendant Necklace

Crescent Pendant Necklace

$5,070.00