California-based lingerie brand known for its playful, provocative intimate apparel and size-inclusive designs.
ORIGIN
United States
PRICE TIER
affordable
Seven 'til Midnight is a California-based contemporary lingerie brand founded in 2000 as a division of J&V Apparel Inc. Known for its playful and provocative approach to intimate apparel, the brand caters to a broad audience seeking bold, fashion-forward designs. The collections span a wide range of categories, including bra sets, babydolls, bustiers, chemises, and bedroom costumes, often characterized by striking trims, ribbon lacing, embroidery, and eye-catching prints.