London-based denim label known for its vintage-inspired styles and dedication to sustainable, craft-focused production.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in London in 2020 by Haya Iqbal Ahmed, Seventy + Mochi is a denim brand built on a foundation of sustainability and family heritage. The name pays homage to the address of a textile trading business started by Ahmed’s grandparents in Karachi, Pakistan, in 1949, linking the brand’s modern approach to a long history of craftsmanship. The label is dedicated to creating seasonless and long-lasting denim with a distinctive, nostalgic feel. Core products include wide-leg jeans, feminine blouses, jumpsuits, and quilted jackets, often featuring signature details like blanket stitching.