seventyfive

Founded in 2020 by Janny Jingyi Ye, Seventyfive is a London-based artisanal fashion brand that explores contemporary Chinese identity through the lens of heritage aesthetics. Rooted in a research-led approach, the label draws inspiration from late-19th and early-20th-century archival photography, magazines, and oral family histories to inform its design philosophy. The brand's core product lines feature thoughtfully crafted garments such as tailored linen shirts, relaxed trousers, and textured outerwear, often distinguished by exquisite details like jade or stone buttons, subtle pleating, and dolman sleeves.

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