sexy hair

Inspired by the diverse and self-expressive styles of Los Angeles, international hairstylist Michael O'Rourke founded Sexy Hair in 1998. The brand launched with the mission to provide professional-grade products that empower users to create their own unique version of sexy, debuting with bold, red packaging that made a significant statement. This daring approach quickly established Sexy Hair as a go-to for stylists and consumers seeking volume, texture, and creative freedom. The core of the brand lies in its high-performance styling products, particularly the Big Sexy Hair line, which includes the award-winning "Spray & Play" hairspray. Beyond volumizing sprays, the portfolio includes shampoos, conditioners, texturizing powders, and treatment oils designed for a wide range of hair types and needs. In recent years, the brand has focused on modernizing its identity by promoting inclusivity, eliminating retouching in campaigns, and committing to sustainability by transitioning its packaging to include up to 100% post-consumer recycled plastic. It also holds a PETA certification for being cruelty-free.