Global beauty brand known for its vibrant, dance-inspired fragrances and science-led haircare for textured curls.
ORIGIN
Spain
PRICE TIER
affordable
Founded in 2010 in partnership with Spanish beauty giant Puig, Shakira’s eponymous brand began as a fragrance line capturing the Colombian superstar’s multifaceted persona. What started with *S by Shakira* has evolved into a global beauty portfolio, recently expanding into haircare with the 2025 launch of Ísima. The brand is rooted in accessible glamour, translating Shakira’s stage presence—rhythm, sensuality, and vitality—into olfactory and tactile experiences.