American beauty-tech brand known for its versatile FlexStyle multi-styler and high-performance, accessibly priced hair tools.
ORIGIN
USA
PRICE TIER
premium
An offshoot of the SharkNinja home appliance empire, Shark Beauty entered the hair care market in 2021 with a mission to deliver high-performance technology for all hair types. The brand quickly achieved viral success with its flagship product, the Shark FlexStyle Air Styling & Drying System, which established it as a formidable competitor to higher-priced brands like Dyson. Built on a “For All Hairkind” philosophy, the company designs its tools, including the SpeedStyle dryer and SmoothStyle heated comb, to be versatile and inclusive, supported by a Textured Hair Advisory Board to ensure efficacy across different hair textures.