A solutions-oriented brand known for its inclusive shapewear, minimalist loungewear, and body-positive approach.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2019 by Kim Kardashian, Emma Grede, and Jens Grede, SKIMS has rapidly become a dominant force in the intimate apparel market. Born from Kardashian's personal search for effective and comfortable shapewear, the brand launched with a solutions-oriented approach to undergarments that enhance, rather than conceal, the body's natural form. SKIMS is built on a foundation of inclusivity, offering an extensive range of sizes from XXS to 5XL and a wide palette of skin-tone shades to cater to a diverse customer base. This commitment to body positivity is a core tenet of its identity, challenging traditional beauty standards within the fashion industry.
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This comprehensive article details the founding of SKIMS, including the initial 'Kimono' controversy, and chronicles its major milestones, key collaborations like Fendi and Team USA, and its growth into a multi-billion dollar brand.
A deep dive into Kim Kardashian's role as the creative force behind SKIMS, exploring her hands-on approach to design, fabric, and fits, and how her vision shapes the brand's viral campaigns and cultural relevance.
This profile focuses on co-founders Emma and Jens Grede, the veteran marketers and brand builders who partnered with Kim Kardashian to create and run the SKIMS empire, detailing their background and operational roles.
In this interview, CEO Jens Grede shares insights into the SKIMS playbook, discussing the strategy of building a brand with an influencer, the importance of cultural relevance in marketing, and how they handled the initial naming controversy.
An in-depth look at the careers of Jens and Emma Grede, their partnership, and their strategy in co-founding and scaling major celebrity brands like SKIMS and Good American, highlighting their role as the operational and creative forces behind the scenes.