Italian lingerie brand known for its 100% cotton embroidered panties and playful, retro-inspired aesthetic.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2018 in Milan by interior designers Elena Bellusci and Sara Bazzoli, SHH Milano is an independent Italian lingerie brand born from a desire for unconventionally sexy, 100% cotton underwear. The brand draws inspiration from retro aesthetics, long summer afternoons, and the wit of modern women, offering a playful alternative to traditional lingerie.