shikohin

Launched in 2022, Shikohin is a wellness brand rooted in Japanese heritage, founded by serial entrepreneur Takeshi Nobuhara. Inspired by his childhood experiences with Kampo (traditional Japanese herbal medicine), the brand translates the philosophy of slow beauty and holistic well-being into modern self-care rituals. Shikohin’s products center on potent, natural ingredients, particularly functional mushrooms like reishi and tremella, blended with botanicals such as yomogi, hiba, and hinoki. The collection includes skincare like the 5 Mushroom Moisturizer and Enlightening Night Serum, alongside bath and body products designed to create immersive, sensory experiences, such as Onsen Bath Tablets and a Blooming Yomogi Bath Essence. The brand’s approach is to create moments of tranquility that nourish both skin and spirit. Now available at luxury retailer Neiman Marcus, Shikohin is gaining recognition for its ingredient focus and authentic connection to Japanese wellness practices. The brand is Leaping Bunny certified, emphasizing its commitment to cruelty-free and clean formulations that adhere to US, European, and Japanese cosmetic standards.