shinto

Founded in 1907 in Osaka’s Senshu region, Shinto Towel (formerly Marushin) is a heritage textile manufacturer that bridges century-old craftsmanship with modern organic standards. Rooted in the historic center of Japanese towel-making, the brand is defined by its signature **atozarashi** technique—a traditional post-weave refining process where fabrics are washed and bleached *after* weaving rather than before. This method removes all starch, oils, and impurities, resulting in towels with superior absorbency and a distinctively fluffy, "squeaky clean" texture.

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