shockly

Founded in 2010 by the Perenzin family, whose roots are in a traditional tailor shop, Shockly is an Italian menswear brand that channels a dynamic and unconventional spirit. The company, now operating under Piazza Cima S.r.l., is based in Conegliano, Italy, and builds on a long history of textile production. The brand’s design philosophy centers on originality and eclecticism, targeting a modern man who values detail and self-expression. Shockly is recognized for its use of bold graphics, exclusive prints, and unexpected details, which are applied to a range of casual wear.\n\nThe collections feature a \"total-look\" approach, with core items including graphic t-shirts, brightly colored polo shirts, and outerwear with a deliberately \"lived-in\" appearance, achieved through artisanal techniques and special dyes. This handcrafted approach ensures that many pieces are unique. The brand also shows a commitment to sustainability by incorporating organic and recycled materials and using water-free printing processes in some of its collections. Shockly maintains a presence at key industry events like Pitti Uomo and is sold through its official e-store and a curated selection of international boutiques.