London-based outerwear brand known for its sustainable, high-performance puffers designed for the city and slopes.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2018 by Wil Beedle, the former creative director of AllSaints, Shoreditch Ski Club channels the rebellious energy of its East London namesake into performance outerwear. The brand was born from a desire to create versatile, eco-conscious jackets that transition seamlessly from urban streets to alpine resorts. Its signature products are voluminous puffer jackets and shearlings with distinctive silhouettes and tough hardware details, designed to be visually unique without relying on bright colors.\n\nA core tenet of the brand is sustainability; its popular puffers are made from 100% recycled fibers derived from post-consumer plastic bottles, and are featherless. The brand also utilizes recycled leather and shearling sourced from Leather Working Group (LWG) certified tanneries, adhering to a “not farmed for fashion” principle. Shoreditch Ski Club has quickly gained a following among fashion figures and celebrities like Bella Hadid and Karlie Kloss, validating its role in bridging high-fashion aesthetics with technical, environmentally responsible design.