shourouk

Launched in Paris by founder Shourouk Rhaiem in 2008, the eponymous brand introduced a vibrant, playful decadence to the world of costume jewelry. A former stylist who trained at Chloé and John Galliano, Rhaiem blends the meticulous embroidery techniques of her Tunisian heritage with a pop-art sensibility, creating bold, statement necklaces, earrings, and accessories. The brand’s signature is its lavish use of colorful Swarovski crystals and sequins, often hand-stitched onto unconventional materials like PVC or neon ropes, reinterpreting classic haute joaillerie with a modern, sometimes irreverent, twist.

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