British beauty brand known for its disruptive, festival-inspired cosmetics and innovative customizable semi-permanent hair dyes.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2016 in the United Kingdom by former fashion product developer and body painter Jenna Meek, SHRINE (originally launched as The Gypsy Shrine) emerged from the vibrant energy of festival culture. Meek’s background in creative body art directly informed the brand’s initial focus on face jewels and glitter, establishing a highly visual aesthetic that quickly resonated with a global audience. Today, SHRINE is celebrated for its bold, expressive approach to beauty, empowering users to experiment with color and self-expression without long-term commitment.