sidia

Launched in 2020 by Erin Kleinberg, co-founder of the fashion media site Coveteur, SIDIA is a fragrance-first body care brand born from generational wisdom. The Toronto-based company pays tribute to Kleinberg’s late grandmother, Sidia, transforming her lessons in self-care into modern rituals. The brand’s ethos, “Come home to yourself,” is expressed through a focused collection of scented body serums, hand creams, exfoliants, and candles designed to be both effective and aesthetically pleasing. Initially launching with loungewear to build community, the brand has since centered its identity on its unique, evocative scents like Braless, Wired, and Soaked.

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