siella

Launched in 2021, Siella is a Canadian lingerie brand designed by women, for women, with a focus on creating comfortable and modern intimates. The brand's philosophy is rooted in the belief that lingerie should feel as good as it looks, offering a range of wireless bras, underwear, and loungewear with a 'second-skin' comfort. Based in Montreal, Siella is the modern counterpart to its parent company, Chateau Bodywear, which has over 75 years of experience in the lingerie industry. Siella utilizes innovative and sustainable fabrics, including recycled nylon and GOTS certified organic cotton, to create its collections. The brand is committed to ethical practices, with partner factories that are Amfori BSCI certified. Siella also engages in social integrity by supporting charitable partners like Women's Shelters Canada. The brand's designs are characterized by their modern, feminine aesthetic, moving away from the traditional male gaze in lingerie and towards empowering women with comfortable, stylish, and accessible pieces for everyday wear.