siia cosmetics

Founded in 2019, SIIA Cosmetics is an American beauty company with a mission to make high-quality, luxury-level cosmetics accessible to a wider audience. The brand was established by a diverse team of entrepreneurs, including a South Korean beauty market veteran, which reflects its core identity. Produced in South Korea, SIIA’s products are inspired by K-beauty principles, infusing potent skincare ingredients like Cica and Hyaluronic Acid into everyday makeup. The line includes foundations, concealers, and a signature range of creamy lipsticks, all designed to be long-lasting and beneficial for the skin. SIIA emphasizes creating clean formulas, avoiding parabens and other potentially harmful ingredients, and is certified cruelty-free. By partnering with the same top-tier labs used by prestige brands, SIIA aims to deliver a luxury experience and effective formulas without the exclusive price point, positioning itself as an accessible entry into high-performance beauty.