Clean haircare brand dedicated to nourishing, enhancing, and celebrating natural silver and gray hair.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2024 by beauty industry veteran Evelyn Wang in Los Angeles, Silverist is a clean haircare brand exclusively dedicated to the unique needs of natural silver, gray, and white hair. Inspired by Wang’s own journey of embracing her silver hair after decades of dyeing, the brand addresses a significant gap in the beauty market by centering the gray hair experience rather than treating it as an afterthought.