simitri

Founded in 2015 by sisters-in-law Gayatri Chopra and Simran Kaur, Simitri is an independent accessories label that bridges South Asian artisanal heritage with bold, contemporary design. Operating between the United States and India, the brand is defined by its whimsical, handcrafted statement bags and headbands. Simitri’s core product lines—ranging from intricately beaded clutches to playful, kitsch-inspired bucket bags—are designed with vibrant colors, shimmering sequins, and metallic fringes. The brand caters to women seeking expressive, conversation-starting pieces for evening wear and special occasions.

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