Australian fashion house known for its timeless designs, superior tailoring, and sophisticated, classic garments for women.
ORIGIN
Australia
PRICE TIER
premium
Founded in 1963 by Inge and George Fonagy, Simona is one of Australia's most established fashion houses, built on a reputation for timeless design, sophisticated style, and superior quality. A family-owned business now spanning three generations, the brand has consistently delivered elegant and classic garments for women of all ages. While historically celebrated for its classic suiting, Simona has evolved to incorporate contemporary trends, offering items like silk maxi dresses with exclusive, in-house designed prints. The core collection is aimed at the modern woman who seeks a balance between current fashion and true investment dressing.