American jewelry brand rooted in hip-hop culture, known for its signature bold hoops and philanthropic mission.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2011 by designer and philanthropist Simone I. Smith, the jewelry brand is a reflection of her personal journey and cultural roots. Smith, a 19-year cancer survivor and wife of entertainment icon LL Cool J, launched the line with the signature “A Sweet Touch of Hope” lollipop pendant, inspired by her own story of recovery. A portion of proceeds from all sales is donated to the American Cancer Society. The brand’s designs are heavily influenced by the bold, “fly girl” style of 1980s and ‘90s hip-hop culture, celebrating strength and authenticity through statement pieces.