American jewelry brand known for bold men's chains and pendants rooted in classic hip-hop style.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2011 by designer and philanthropist Simone I. Smith, the brand first gained notice for its “Sweet Touch of Hope” lollipop pendant, an emblem of her journey as a cancer survivor. While the women’s line is known for its signature hoop earrings, the brand has expanded with Legacy for Men (also promoted as the Majesty collection), a line directly inspired by the foundational style of hip-hop culture. The collection is heavily influenced by Smith’s husband, hip-hop icon LL Cool J, and translates the genre's quintessential jewelry—bold curb chains, rope chains, and statement medallions—into accessible pieces for a modern audience.