simple kids

Founded in 1997 by English-born, Antwerp-based designer Melanie Ireland, Simple Kids offers a contemporary take on children's fashion. Inspired by her travels and a love for vintage styles, the brand creates graphic and resolutely retro collections for children aged 3 months to 14 years. The clothing is recognized for its well-crafted cuts, quality fabrics, and meticulous details that ensure both elegance and comfort. Simple Kids is anything but simple, delivering a casual yet avant-garde vibe rooted in the 1960s and 70s.

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