Gen Alpha skincare brand known for its dermatologist-developed, barrier-friendly formulas and pastel, approachable packaging.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2025 in Los Angeles by teen influencer Salish Matter, her father Jordan Matter, and beauty veteran Julia Straus, Sincerely Yours is a skincare brand designed specifically for Gen Alpha and teens. Born from Salish’s own struggles with sensitive skin, the brand aims to provide gentle, effective alternatives to the harsh or overly juvenile products often marketed to young consumers.