sincerely yours
Gen Alpha skincare brand known for its dermatologist-developed, barrier-friendly formulas and pastel, approachable packaging.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2025 in Los Angeles by teen influencer Salish Matter, her father Jordan Matter, and beauty veteran Julia Straus, Sincerely Yours is a skincare brand designed specifically for Gen Alpha and teens. Born from Salish’s own struggles with sensitive skin, the brand aims to provide gentle, effective alternatives to the harsh or overly juvenile products often marketed to young consumers.
Featured Items
Face To Face Time Gentle Pore-Purifying Whipped Clay Mask
$24.00
Kindly Clean Hydrating and Soothing Foaming Gel Cleanser
$22.00
Hit Refresh Soothing and Hydrating Serum Mist with Cucumber Extract
$24.00
So Soft Daily Barrier Strengthening Lightweight Moisturizer with Hyaluronic Acid, Ceramides and Niacinamide
$26.00
Clear Intentions Hydrating and Pore-Clarifying Essential Toner
$25.00
Sugarcoat Gloss Soothing & Hydrating Lip Balm
$16.00
Sunny Side Up Hydrating Mineral Sunscreen, Broad Spectrum Protection SPF 30 PA+++
$28.00
Face To Face Time Gentle Pore-Purifying Whipped Clay Mask
$24.00
Kindly Clean Hydrating and Soothing Foaming Gel Cleanser
$22.00
Hit Refresh Soothing and Hydrating Serum Mist with Cucumber Extract
$24.00
So Soft Daily Barrier Strengthening Lightweight Moisturizer with Hyaluronic Acid, Ceramides and Niacinamide
$26.00
Clear Intentions Hydrating and Pore-Clarifying Essential Toner
$25.00
Sugarcoat Gloss Soothing & Hydrating Lip Balm
$16.00
Sunny Side Up Hydrating Mineral Sunscreen, Broad Spectrum Protection SPF 30 PA+++
$28.00