London-based luxury brand known for its sculptural, body-inclusive designs that challenge conventional fashion standards.
ORIGIN
Ireland
PRICE TIER
luxury
Launched in 2018 by Irish designer Sinéad O'Dwyer, the London-based label is at the forefront of a movement redefining luxury fashion through radical inclusivity. O'Dwyer, a graduate of the Royal College of Art, built her brand by rejecting standard sample sizes, instead using life-casting and innovative pattern-cutting to create garments that celebrate the body's true form. Her work is characterized by a tension between soft sensuality and imposing toughness, often incorporating sculptural silicone pieces, tailored elements, and details inspired by Japanese Shibari rope art. The brand's mission is to provide intentionally designed, high-craft garments for women, femmes, and gender non-conforming individuals who have historically been excluded from luxury ready-to-wear.