sir.

Founded in 2014 by Nikki Campbell and Sophie Coote, SIR. (an acronym for Separates, Intimates, and Ready-to-wear) is an Australian contemporary fashion house that has gained international acclaim. The brand was born from the founders' desire to fill a gap in their own wardrobes for minimalist, versatile pieces that could transition from vacation to city life. Designing for an eternal summer, the label is synonymous with its singular aesthetic of wardrobe essentials, clean lines, and feminine silhouettes. Core collections feature linen dresses, structured tailoring, and swimwear, often inspired by the founders' travels and vintage art and architecture.

See more