sirena

Founded in 1959 by Arnold Seckler, Sirena is an American swimwear brand with a long-standing history in the fashion industry. The name, Spanish for “mermaid,” reflects its focus on creating swimwear that makes women feel confident and graceful. After decades of growth through the 60s, 70s, and 80s, the brand became a staple in department stores. In 2012, Sirena was acquired by SWIMUSA, continuing its legacy under new ownership. The design team travels globally to source new trends in prints, colors, and shapes, ensuring the collections remain relevant.

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