Shanghai-based contemporary label known for its 'stupid elegance' philosophy and subversive underwear-as-outerwear designs.
ORIGIN
China
PRICE TIER
premium
Founded in 2016 by Japanese-Swedish design duo Mao Usami and Alve Lagercrantz, Sirloin is a Shanghai-based fashion label built on the philosophy of "stupid elegance." The founders, who met at Central Saint Martins and gained experience at Louis Vuitton and Dries Van Noten, relocated to China to be closer to production and embrace the country's dynamic cultural landscape. Sirloin challenges traditional fashion codes by elevating underwear to the status of luxury outerwear, blurring the lines between private and public dress.