An Italian-influenced fashion brand known for its sexy, contemporary, and rebellious style with origins in denim.
ORIGIN
France
PRICE TIER
contemporary
Founded in Paris in 1968 with a focus on denim, Sisley was acquired by the Italian Benetton Group in 1974, which shaped its modern identity. The brand quickly became known for a sexy, unconventional, and contemporary aesthetic that resonated with youth culture, notably playing a role in the Italian “paninari” movement of the 1980s. Its identity was further defined by provocative and sensual advertising campaigns, including those shot by photographer Terry Richardson, which aimed to create a fictional, aspirational world for its customers. Sisley’s collections for men and women offer a full range of apparel and accessories, from casualwear to more formal pieces.