situationist

Founded in 2016 by self-taught designer Irakli Rusadze, Situationist is a Tbilisi-based brand that channels Georgia’s cultural identity through a raw, minimalist, and strictly tailored design language. The brand’s name is inspired by the mid-20th century Situationist International, a movement of artistic and political rebels, and this spirit of experimentation informs its collections. Known for its sharp, sculptural silhouettes and post-Soviet influences, the label gained significant international attention after being worn by figures like Bella Hadid. Central to the brand's identity is its profound commitment to craftsmanship and sustainability. Production is handled entirely in-house at its Tbilisi atelier, where each garment is meticulously constructed from start to finish by a single artisan who then signs the label—a personal mark of quality. Situationist prioritizes timeless design over mass production, utilizing high-quality dead-stock fabrics from Italy to create pieces intended to last for decades. The collections, which feature both men's and women's ready-to-wear, consistently appear on the official Paris Fashion Week schedule, cementing the brand's place as a defining force in contemporary Georgian fashion.