sk-ii

Launched in 1980, SK-II is a Japanese luxury skincare brand born from an unusual observation at a sake brewery, where scientists noticed that elderly workers had remarkably youthful-looking hands despite their age. This led to the discovery of Pitera™, a nutrient-rich liquid derived from a proprietary yeast fermentation process, which became the brand's signature ingredient. Now owned by Procter & Gamble, SK-II's identity is rooted in this blend of Japanese heritage and scientific innovation, with all products still manufactured in Japan. The brand's most famous product is the Facial Treatment Essence, often called "miracle water," which consists of over 90% Pitera.

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