skims

Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS began as a personal mission to solve the lack of inclusive shapewear options and has since evolved into a global powerhouse for basics, loungewear, and underwear. Rooted in a philosophy of "solutions for every body," the brand is defined by its minimalist aesthetic, neutral tonal palettes, and technical fabrics designed to enhance natural curves. SKIMS disrupted the market by offering an extensive size range (XXS–5XL) and shade inclusivity that matches diverse skin tones, a direct reflection of Kardashian’s own frustrations with industry standards.

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