Solutions-oriented brand known for its inclusive sizing, adaptive shapewear, and neutral, minimalist aesthetic.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2019 by Kim Kardashian and Jens and Emma Grede, SKIMS began as a solution to a personal gap in the market: shapewear that actually matched a diverse range of skin tones and body types. What started with a focus on smoothing and sculpting undergarments has rapidly expanded into a global lifestyle powerhouse, offering loungewear, sleepwear, and even menswear. The brand is defined by its minimalist aesthetic, neutral color palettes, and a "solutions-oriented" approach to design, utilizing innovative, high-tech fabrics that stretch up to twice their size while retaining shape.