skims body
An American shapewear and clothing brand known for its inclusive sizing and body-positive approach to underwear and loungewear.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Launched in 2019 by Kim Kardashian, Emma Grede, and Jens Grede, SKIMS is a solutions-oriented brand that has redefined the shapewear and loungewear market. Born from Kardashian's own search for effective and comfortable undergarments, the brand was founded on the principles of body positivity and inclusivity. Its core offerings include technically constructed shapewear, underwear, and loungewear designed to cater to a wide spectrum of body types and skin tones, with sizes ranging from XXS to 5X.
Featured Items
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Under her Skims: inside Kim Kardashian’s $4bn apparel empire
A detailed profile of Kim Kardashian's role and creative vision for SKIMS, exploring its product innovation, high-profile collaborations like the NBA and Fendi, and its significant cultural and commercial impact.
The Rise of SKIMS: From Shapewear to NikeSKIMS
This op-ed traces the strategic evolution of SKIMS, highlighting its major collaborations with Fendi, Swarovski, and the NBA, and analyzing its expansion into a cultural powerhouse, culminating in the new NikeSKIMS partnership.
The Couple Behind the Skims-Industrial Complex
An in-depth profile of co-founders Emma and Jens Grede, exploring their backgrounds, their operational and product leadership at SKIMS, and their role in building the brand alongside Kim Kardashian.
Who Owns Skims? How the Kim Kardashian-cofounded Shapewear and Apparel Brand Became a $4 Billion Juggernaut
This article provides a comprehensive history of SKIMS, detailing its launch from the initial 'Kimono' controversy to its growth into a $4 billion company, covering key collaborations, campaigns, and its direct-to-consumer strategy.
Your First Look at Kim Kardashian’s Sparkliest Skims Collaboration to Date Courtesy of Swarovski
This article focuses on the SKIMS collaboration with Swarovski, detailing the design process and the vision behind the crystal-encrusted collection, highlighting a key partnership that blends shapewear with luxury.