skims cotton
A solutions-oriented brand known for its inclusive shapewear, minimalist basics, and viral celebrity-led campaigns.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Launched in 2019 by Kim Kardashian, Jens Grede, and Emma Grede, Skims has redefined the shapewear and loungewear market with its focus on body positivity and inclusivity. The brand originated from Kardashian's personal quest for undergarments that matched various skin tones, a frustration that led her to dye fabrics herself. This solution-driven approach is central to the brand, which offers technically constructed shapewear, comfortable loungewear, and underwear in a wide spectrum of sizes and shades. Its aesthetic is characterized by minimalist designs and a signature neutral color palette, creating a modern and recognizable identity.
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Self-made millionaire behind $4 billion Skims, Emma Grede says it all began with a cold call to Kris Jenner: ‘I have no imposter syndrome’
This article details the founder story of Skims co-founder Emma Grede, recounting how she initiated the partnership with the Kardashian-Jenner family and her entrepreneurial vision that led to the brand's creation.
Kim Kardashian Introduces NikeSkims – And Shares Her Go-To Exercise, Workout Playlist And Gym Essentials
Announcing the major collaboration between Nike and Skims, this article features an interview with Kim Kardashian about the vision behind the new athletic wear brand, its design ethos, and the fusion of Nike's innovation with Skims' inclusive approach.
Exclusive: Skims’ Plan for Global Domination
CEO Jens Grede discusses the leadership vision for Skims' global expansion, detailing the strategy behind its growing retail footprint and the goal of becoming 'the Apple store of apparel,' while highlighting key campaigns and product strategy.
The Rise of SKIMS: From Shapewear to NikeSKIMS
This article provides a comprehensive timeline of Skims' growth, detailing its strategic evolution through key collaborations with Fendi, the NBA, and Nike, which have been pivotal in transforming the brand from a shapewear startup into a cultural phenomenon.
Are Skims campaigns the new Vogue covers?
This piece analyzes the cultural impact and creative direction of Skims' campaigns, exploring how its celebrity collaborations (featuring stars like Usher and Lana Del Rey) generate significant buzz and position the brand as a new arbiter of cultural relevance.