skims flex
Solutions-oriented shapewear and loungewear brand known for its inclusive sizing, neutral palettes, and viral celebrity appeal.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2019 in Los Angeles by Kim Kardashian and Jens Grede, SKIMS disrupted the intimate apparel market by rebranding shapewear as a tool for enhancement rather than concealment. Leveraging Kardashian’s influence to normalize body-hugging silhouettes, the brand quickly expanded from sculpting undergarments into a comprehensive lifestyle empire spanning loungewear, sleepwear, and performance categories.
Featured Items
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Vogue Club Hosts First-Ever Meet The Founder, With CEO Extraordinaire Emma Grede
A profile on SKIMS co-founding partner Emma Grede, detailing her entrepreneurial journey, her role in building the brand alongside Kim Kardashian, and her vision for inclusive business.
Could Skims save Kim Kardashian’s beauty ambitions?
Analyzes the major strategic shift of SKIMS acquiring Kardashian's beauty brand SKKN, consolidating her business empire and expanding SKIMS into the beauty category.
NikeSkims is here. Will it reshape workout gear?
Deep dive into the launch of 'NikeSkims,' a massive sub-brand partnership blending Nike's performance tech with SKIMS' shapewear aesthetic, marking a major expansion into activewear.
Kim Kardashian and Fausto Puglisi on How the New Roberto Cavalli x Skims Swim Collection Came to Be
An interview with Kim Kardashian and designer Fausto Puglisi about their high-fashion swim collaboration, highlighting the brand's ability to merge shapewear with luxury Italian print heritage.
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Your First Look at Kim Kardashian’s Sparkliest Skims Collaboration to Date Courtesy of Swarovski
Details the crystal-encrusted collaboration with Swarovski, a key moment that elevated SKIMS from basics to 'jewelry for the body' and showcased its versatility in the luxury space.