A solutions-oriented brand known for its inclusive, body-positive shapewear, loungewear, and underwear. [1, 2, 16]
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2019 by Kim Kardashian, Emma Grede, and Jens Grede, SKIMS is a solutions-oriented brand that has redefined the shapewear and loungewear market. Born from Kardashian's own frustrations with finding comfortable and effective shapewear that matched her skin tone, the brand launched with a core mission of body positivity and inclusivity. Its signature products include technically constructed shapewear, buttery-soft loungewear, and foundational garments designed to feel like a second skin. The brand is known for its extensive size range, from XXS to 5XL, and a wide palette of shades to cater to diverse body types and skin tones.
This comprehensive article details the full history of SKIMS, from Kim Kardashian's initial motivation and the controversial 'Kimono' launch to its major collaborations with Fendi and Team USA, and its overall growth into a multi-billion dollar brand.
A profile of Kim Kardashian's central role in SKIMS, detailing her creative vision, hands-on approach to design and marketing, and the brand's strategy of leveraging cultural moments and celebrity campaigns to achieve its status.
This op-ed analyzes the strategic collaborations that have defined SKIMS' growth, from its partnerships with Team USA and Fendi to the recent landmark deal with Nike, positioning the brand as a cultural phenomenon.
This article profiles co-founders Emma and Jens Grede, the veteran marketers who partnered with Kim Kardashian to build the SKIMS empire, detailing their operational and product leadership roles within the brand.
This article focuses on the origin story of SKIMS, born from Kim Kardashian's personal frustration with the lack of inclusive and effective shapewear, which led her to dye her own undergarments before creating the brand.